Post by account_disabled on Feb 17, 2024 21:56:43 GMT -6
These are some of the most frequent value propositions offered by lead nurturing campaigns: Solutions to problems that users frequently encounter. Instead of focusing on talking about your brand, look for ways to actually help your subscribers. With the knowledge you have about them, you can send them information about practical solutions to their problems. If you are interested in cooking, you may be interested in knowing how you can save time on a recipe. If you are interested in photography, don't forget to share ideas for inspiration. Tutorials are also usually a very good idea, especially in areas such as technology and DIY.
Free resources. Unlike the content in the previous point, these free resources offer something with even more value for the user and therefore greater differentiation for your brand. These resources will be different depending on the Customer Phone Number List nature of your business. You can offer webinars, ebooks, early access to a new project or a free demo of one of your products, for example. Product presentation when the time comes You have already invested your effort in sharing value and have observed how subscribers interact with your content: number of clicks, time spent on the welcome page, bounce rate and other essential email marketing KPIs .
This is when you can start presenting your product, but carefully and without spoiling the good work you have done up to this point. Sending a generic offer suddenly could damage the trust that the user has acquired in your brand all this time. In a lead nurturing campaign, it will be necessary to carefully study the moment and the way to carry out this presentation; For example: Address questions that your users might have at the time of purchase. A common way to do this is with a list of frequently asked questions FAQs and their answers. For example: If I don't own my own business, is this product also interesting to me?; Is there a cheaper alternative to this option? Offer a personalized offer.
Free resources. Unlike the content in the previous point, these free resources offer something with even more value for the user and therefore greater differentiation for your brand. These resources will be different depending on the Customer Phone Number List nature of your business. You can offer webinars, ebooks, early access to a new project or a free demo of one of your products, for example. Product presentation when the time comes You have already invested your effort in sharing value and have observed how subscribers interact with your content: number of clicks, time spent on the welcome page, bounce rate and other essential email marketing KPIs .
This is when you can start presenting your product, but carefully and without spoiling the good work you have done up to this point. Sending a generic offer suddenly could damage the trust that the user has acquired in your brand all this time. In a lead nurturing campaign, it will be necessary to carefully study the moment and the way to carry out this presentation; For example: Address questions that your users might have at the time of purchase. A common way to do this is with a list of frequently asked questions FAQs and their answers. For example: If I don't own my own business, is this product also interesting to me?; Is there a cheaper alternative to this option? Offer a personalized offer.